So your family photo session is booked — hooray! What’s next? If you’re like many parents, you may find yourself asking the age-old question, “What should we wear for our family photos?”

My best answer for this is to wear what you feel good wearing! The photo shoot is about you and your people, not the clothing. If you feel best in a pair of hiking boots and a flannel shirt—or a faux leopard coat and red rubber boots, then let’s do that! I want to capture you at your best.

That said … clothing that distracts from the people should be avoided! 😀 Here are some general guidelines I encourage you to consider as you what to wear for your family photos. And remember, if we’re doing an outdoor photo shoot, you’ll definitely want to wear clothing and shoes you can move in!

Avoid clothing with:

  • LARGE WORDS or logos, graphics, or characters
  • Bold lines, stripes, or high-contrast patterns (subtle patterns are fine!)
  • Shiny fabrics
  • Bright white or darkest black
  • Contrast that visually cuts you in half (white top/black bottom)
  • Very bright, unnatural colors, which can cast undesired color onto the skin
  • Flesh tones too close to your natural skin color

What often works best is clothing:

  • In soft and classic colors, especially for groups
  • That conceals under garments and bra straps (especially when moving around a lot!)
  • Family outfits that are similar in colors/shades, but are not identical
  • That can be worn and shed in layers—bring sweaters if not jackets as the weather can change quickly here in the Bay Area and I want everyone to stay comfortable through the last possible moment of our shoot
  • That can be worn with comfortable shoes you like—for outdoor sessions we’ll be busy on our feet!

Why no “matchy-matchy” clothing for your family photos?!

Identical matching shirts can distract from the best things happening in your photos and throw off the balance in your shots. A better strategy is to choose outfits in colors that go well together without being identical—and without one standing out far beyond the others (see “what often works best” below).

A better strategy can be to pick a matching accent color that may appear in in someone’s scarf and someone else’s pair of pants, for example. And one more tip:

Before your family photo session, do a quick inspection to make sure clothing is:

  • Free of distracting creases (eg. shelf folds)
  • Free of noticeable pet hair, lint (or your hair!)
  • Not harboring surprise smudges or stains
  • Not advertising something other than you (eg. a designer brand, sports team, or character)

I hope you’ve found these tips helpful in planning what to wear for YOUR family photos. If you want to run any outfit ideas, questions, or snapshots by me ahead of your session, feel free!

I’ve also put together a Pinterest board of sample family outfits for family photo shoots for inspiration.

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Family photography in the East Bay Area, serving the Berkeley, Albany, El Cerrito and Emeryville areas.